Adapting the concept of Izakaya being a type of informal Japanese bar that serves alcoholic drinks and snacks, Izakayaare casual places for after-work drinking, similar to the British or Irish pub, Spanish tapas bar and American saloons and taverns.
The modern take on Izakaya offer cocktails and wines as well as a sophisticated interior. Chain Izakaya are often large and offer an extensive selection of food, allowing them to host big and sometimes rowdy parties. However, we feel that in Singapore, most of the Izakaya experiences are focused entirely on its food servings and isn’t quite the same as the authentic izakaya experience in Japan.
We are proposing elements from 2 sources: Akachochin and BushidoAkachochin: Often refers to a red lantern that marks an Izakaya. Using the elements of red illumination, it breaks the stillness of dark tones whilst at the same time preserves the essence of Akachochin styled Izakaya dating back to its origins during the Edo period (1603 – 1867).Bushido: The way of the warrior Referring to the fact
In Japan, it’s common for the general workforce to use a term – Nomucation to describe after-work drink gatherings. Nomu means ‘drink’; combined with communication. Bushido allowed the violent existence of the samurai to be tempered by wisdom, patience and serenity. In the modern relation to the workforce, Bushido allows troubled and stressed minds to be tempered by wisdom, patience and serenity.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.